Article creation is a vital part of any digital marketing strategy, particularly effective when used a part of an ongoing search engine optimisation project. Google loves regular, unique content being created within a website, weekly articles that talk about products, services or your industry are a great way to build up relevant content quickly. The content should also include anchor text, content based links that point to other internal pages within your website to allow user navigation from subject to subject and retain interest.
Not only can article creation be used to entice the search engines to give your website the thumbs up for fresh content, they are also used as a very clever online marketing tool. Imagine visiting a website with no content or the same old story every time you visit, it would be like going to a library with no books. Articles make your website more than just a service provider or product retailer, they make you a market leading resource within your industry and will retain any potential customers interest due to a wealth of information being readily available on their desired service or product.
Think about Wikipedia, it has become an online encyclopedia of relevant subject content and gets millions of visits, there is no reason why your website through article creation cannot become a market leader in your sector. A well optimised article can also dominate the search engine rankings, for example if you type into Google the words “How to Hang a Canvas”, you will see a website called WhoArtNow number 1 and 2 in the rankings, as the article has been created on a popular subject and well optimised the website gets hundreds of hits via the article every month and increased sales.
How2Media have experienced copywriters and content creators writing for our clients daily and will implement article creation as a major part of any ongoing strategy.
Once we have created your article we then syndicate it across hundreds of relevant and popular websites, each time your article is distributed and re-published it is written differently so that the core of the topic remains but is also unique. We spend hours syndicating and re-publishing your articles every day to ensure that they increase in popularity, gain valuable back links to your website and again boost your search engine rankings for target keywords.
Article syndication is a very time consuming process to do in house for any company, we have a dedicated team who will do this on your behalf to achieve maximum exposure and return from the article syndication process.
If you would like to know more about article creation and article syndication please contact us.