SEO is a very misunderstood word, it has become almost a throw away term and leaves lots of website owners wondering where to turn. SEO in itself is just one part of a full service digital marketing strategy and is not the mystical art many so called “SEO” providers would have you believe. True, it is a skill but like most skills it requires research, practice, knowledge, time and resources to ensure success.
Most businesses will get lots of phone calls day in day out from sales people offering their SEO services, usually the coversation will involve the sales company making promises and false statements such as;
“We can guarantee to get your site to number 1 on Google” – Google themselves tell you no one can offer this level of service
“SEO is all about back links, the more links you have the higher you will rank” – Back links are about relevance and quality in strength, not just lots of links to make up the numbers.
and the classic sales line…
“It is only £40 a month what have you got to lose?” – Everything if you happen to sign up to a “too good to be true” offer and they implement black hat SEO techniques or make mistakes when working in the FTP of your website. £40 or such a small investment could become a financial nightmare to fix for your business and have long term repercusions.
Any company or individual offering such ill informed advice or services clearly do not have any basic knowledge of SEO and should be avoided like the plague. How2Media’s answer to so called SEO companies would be to read Google’s SEO Starter Guide before offering a service they do not understand.
A good SEO agency will understand Google’s ever changing algorithms and how to react to changes, in truth a website optimised to right way does not need to worry about algortihm changes as it will not be breaking any basic SEO rules or implementing black hat techniques such a hidden text, duplicate content and gateway pages. After all Google only change their search engine algorithm to ensure the organic search results only showcase the very best, deserving websites.
How2Media’s SEO consultants and operations team have all been working in the digital industry for years and have worked on campaigns for all sizes of business from one man SMEs through to blue chip global brands. Our goal from any SEO campaign is to offer your business unrivaled levels of experience that will ensure that your rankings and traffic for your target keywords are increased, that this increase in traffic is then maximised into sales and conversions, whilst ensuring that your gained rankings and sales are protected to ensure short, mid and long term success.
We listen, react and implement successful SEO for our clients time and time again. If you would like a Free consultation please do not hesitate to contact us today.