When it comes to understanding search engine optimisation as a business or offering SEO as a service to clients, it is important that you know the service inside out and have a complete understanding of the basic mechanics of search engine optimisation before you begin to implement methods or indeed offer it as a service to others.
Google produced an extremely useful and simple to follow search engine optimisation starter guide to help assist both webmasters and business individuals alike back in 2008 and have released newer versions year on year to help with best practice. Our question to any business offering SEO services to others would be have you read the Google Search Engine Optimisation Starter Guide?
More often that not the answer is no, they have not, or yes and they could not even begin to tell you how to locate it as it would provide interestig reading to any customer paying for SEO services and not getting a service that conforms with Google’s own guide.
How2Media have read the full document and we keep up to date with all Google webmaster improvements and advice simply by using Google’s free webmaster tools.
If you are considering hiring a search engine optimisation provider to help with your website ranking and SERP performance this document will help you decide if they are up to the job.
Please click this link http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf to view the document in full.
Hopefully this will help you increase your knowledge of SEO and also help save you wasted time and of course money!